Best in Beauty: Emerging Hair and Makeup Trends

best of beauty

Best In Beauty: Top Beauty Products

When it comes to beauty products, there are a lot of options on the market. From skincare to makeup and haircare, the choices can be overwhelming. Each product claims to offer unique benefits and results to meet different and skin types and different hair types. Whether you’re searching for a hydrating moisturizer, an anti-aging serum, a bold lipstick, or a gentle shampoo, the beauty industry has something for everyone. However, with this abundance of choices comes the necessity for informed decisions, considering factors like ingredients and long term effects on your skin. It’s important to understand the products before buying so they align with your beauty goals.

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Highly Rated in Haircare

When it comes to haircare, there are plenty of top-rated products that cater to different hair types and concerns. Some of the best shampoos, conditioners and hair treatments include brands like Olaplex, MoroccanOil, and Bumble and Bumble. These products are known for their ability to nourish and repair hair, whether it’s dry, oily, damaged, or color-treated. Additionally, styling products and tools like the Dyson Airwrap Muli-Styler are highly recommended for getting salon-like results at home.


Dyson Airwrap

Dyson Airwrap™ Multi-Styler Complete Long, Nickel/Copper
  • Curl. Shape. Smooth and hide flyaways. With no extreme heat. Re-engineered attachments harness Enhanced Coanda airflow for faster, better and easier styling vs. original Dyson Airwrap styling attachments.
  • Our styling attachments have been re-engineered with Enhanced Coanda airflow for increased control.
  • 1.2″ and 1.6″ long barrels use Coanda to curl: Create clockwise and counterclockwise curls, now with one barrel. Enhanced Coanda airflow attracts and self-wraps hair in both directions around our re-engineered barrels for voluminous curls or waves.
  • Smooth brushes use Coanda to shape: Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushes to shape your hair with increased control vs.original Dyson Airwrap Smoothing brushes, for straighter styles.
  • Coanda smoothing dryer: Focused airflow to dry and Coanda to smooth – Dry, smooth and hide flyaways with this multi-functional attachment. Quickly take hair from wet to damp in pre-style mode or finish your style with smoothing mode.

Bumble and Bumble Thickening Volume Shampoo

Bumble and Bumble Thickening Volume Shampoo, 33.8 Fl Oz
  • One 33.8-ounce pump bottle of hair shampoo
  • Formulated with panthenol, wheat protein, and aloe vera gel for moisture, softness and shine
  • Makes fine hair look and feel fuller, with bounce and shine
  • Moisturizes, helps heal split ends, and smoothes flyaways
  • Color-compatible cleanser that’s great for fine, thinning, or limp locks


REVLON One-Step Volumizer

REVLON One Step Volumizer Hair Dryer and Styler | Less Frizz, More Shine, and Less Heat Damage for Fast and Easy Salon-Style Blowouts, for all Hair Types and Lengths (Black)
  • Voted “Best Blow-dry Brush”: Simplify your getting-ready routine with the original, fan-favorite blow dryer brush.
  • Two-in-One Tool: Dry and style in just one-step for that just-left-the-salon feeling without leaving home.
  • Unique Oval Design: 2.8” barrel smooths hair while rounded edges create volume at the root for full-bodied blowouts, waves, and flips.
  • Ionic Technology: Built-in ION generator helps condition, smooth and make hair visibly shinier, while reducing static and frizz.
  • 3 Heat/Speed Settings: Choose from cool, low or high to dry and style with up to 50% less heat exposure for reduced damage.*


Pureology Hydrate Moisturizing Shampoo and Conditioner Set | Softens and Deeply Hydrates Dry Hair | For Medium to Thick Color Treated Hair | Sulfate-Free | Vegan
  • Moisturizing Shampoo & Conditioner: Hydrate vegan shampoo and conditioner deeply hydrate and moisturize hair of all types and textures but ideal for normal to thick dry, color-treated and natural hair
  • Nourishing Formula: This creamy, moisturizing formula works into a luxurious lather; emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health, and Sage stimulates follicles
  • Key Benefits: Moisturizes dry, damaged hair. Actively protects hair color for color treated hair and hydrates all hair textures. Cleanses and conditions hair and scalp, leaving hair soft and touchable
  • Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work it down to the ends. Repeat for extra cleansing. Follow with Hydrate Conditioner
  • Trusted by salons and professionals, Pureology’s Hydrate Shampoo and Conditioner formulas are sulfate-free, paraben-free, and vegan, and safe for color treated hair. Use with Superfood Treatment

Bekind Apex 2-in-1 Hair Straightener

Bekind Apex 2-in-1 Hair Straightener Flat Iron | 1“ 460°F Straightener and Curler for All Hairstyles | UltraSmooth Tech | 15s Fast Heating & Temp Memory | Gift Set for Girls Wome (Galaxy Gray)
  • Easy to make more fashionable hairstyles: BeKind Apex hair straightener is easy to straighten or curl your hair effectively & safely at home or on travel. Achieving a professional hair salon look is no more a hassle and is just a minute job.
  • Apex floating plates: no hair tugging: With all-new Apex floating plates design, there is zero chance of hair tugging while styling your hair, keep natural and smooth as usual.
  • Newest heating tech: stable & no hair damage: BeKind comes with the newest PTC heating technology that provides constant & stable heat and takes less time than others to style your hair effectively & safely without damaging the hair.
  • Temperature memory: For every next use, the temperature memory function enables auto heat up to the exact temperature at which you used the BeKind Apex last time, saving more time to make your desired hairstyle.
  • All-inclusive hairstyling set: Boasting exceptional features and an elegant design, the BeKind Apex makes a thoughtful gift for girl, women, mother, girlfriend, wife, and loved ones on special occasions such as birthday, Christmas, Mother’s Day, Thanksgiving, Valentine’s Day, and New Year’s.


Highly Rated in Skincare and Makeup

Some of the best moisturizers, serums, makeup and cleansers include products like CeraVe Moisturizing Cream, The Ordinary Hyaluronic Acid Serum, and Cetaphil Gentle Skin Cleanser. These products are loved by customers for their effective results and key ingredients such as hyaluronic acid, ceramides, and gentle cleansing agents. Customers have reported improvements in skin hydration, texture, and overall appearance after using these products.

Several makeup products have gained high praise within the beauty community. The Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation is celebrated for its large shade range and long-lasting, matte finish. The Urban Decay Naked Eyeshadow Palette offers a versatile selection of neutral shades for a variety of eye looks from subtle to dramatic, all while maintaining excellent color and longevity. NARS Radiant Creamy Concealer is loved for its creamy texture, effective coverage, and ability to brighten the under-eye area without creasing. Anastasia Beverly Hills Brow Wiz, a fine-tipped eyebrow pencil, is a favorite for creating precise and natural-looking brows. Finally, Laura Mercier Translucent Loose Setting Powder stands out for its fine consistency, setting makeup and leaving a smooth, matte finish that lasts throughout the day.

Here are a few products that have received high ratings and positive reviews from customers, they are worth considering for your beauty routine!

La Roche-Posay Anthelios Tinted Sunscreen, Ultra-Light Fluid Broad Spectrum SPF 50, with Titanium Dioxide Mineral Face Sunscreen, Universal Tint, Oil-Free
  • This lightweight 100% mineral tinted face sunscreen with titanium dioxide was developed for sensitive skin and provides broad spectrum SPF 50 protection
  • The fast-absorbing texture leaves a tinted matte finish on skin for a healthy glow
  • It is formulated with Cell-Ox Shield technology: broad spectrum UVA/UVB protection with antioxidants
  • Non-greasy, fast absorbing texture with a matte finish and universal tint for all skin types. Lightly tinted sunscreen with iron oxides to provide a healthy glow
  • The Skin Cancer Foundation recommends this product as an effective aid in the prevention of sun-induced damage to the skin, including sunburn and possibly premature aging

TATCHA The Water Cream | Cream Moisturizer for Face, Optimal Hydration For Pure Poreless Skin | 50 ml / 1.7 oz
  • OIL-FREE: This oil-free, water cream releases a burst of skin-improving Japanese nutrients, powerful botanicals and optimal hydration for pure, poreless skin.
  • PROVIDES NUTRIENT-RICH, BALANCED HYDRATION: Unique water-burst cream breaks upon application to deeply deliver treatment benefits, hydrating without leaving skin sticky or greasy.
  • CLARIFIES AND REFINES skin with pure, powerful Japanese botanicals: Japanese Wild Rose visibly tightens pores and smoothes skin texture. Japanese Leopard Lily helps control excess oil and clarify skin by encouraging natural skin turnover.
  • JAPANESE SUPERFOODS: Hadasei-3, a trinity of green tea, rice & algae, restores healthy-looking, youthful radiance. Imparts a subtle, shine-free glow with a touch of 23-karat gold.
  • BEAUTIFUL FACES, BEAUTIFUL FUTURES: Every Tatcha purchase supports education equality worldwide. In 2014, we created this fund to help girls stay in school through the Girl’s Education Program in Asia and Africa. As of 2021, your purchases also bring diverse books to underserved communities in the United States through Room to Read’s U.S. Literacy Initiative.

LANEIGE Water Bank Blue Hyaluronic Moisturizer: Barrier-Boosting Hydration, Squalane, Ceramide, Dermatologist-tested
  • What it is: A lush cream that visibly firms, strengthens skin’s moisture barrier, and delivers replenishing, long-lasting hydration for up to 100 hours.
  • Skin Type: Normal, Dry, Combination, and Oily
  • Skincare Concerns: Dryness, Dullness, and Uneven Texture
  • Highlighted Ingredients: – Blue Hyaluronic Acid: Delivers effective, long-lasting hydration. – Squalane and Ceramide: Provide nourishing moisture.
  • Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
Laura Mercier Women’s Translucent Loose Setting Powder, Honey, Tan, 1.0 Ounce
  • What it is: One of Laura Mercier’s best-loved products, this dependable setting powder will suit virtually every skin tone, applies evenly, and blends effortlessly
  • Good to know: Fragrance free
  • What it does: Flawlessly sets and provides a matte finish; doesn’t add weight or texture; remains effective for up to 12 hours
  • How to use: Saturate puff or applicator with powder. Tap off excess. Press puff or applicator onto skin using a rolling motion to set makeup.
  • Skin type: For all types, Coverage: Sheer/Light

Best In Beauty: Emerging Beauty Brands to Watch

One emerging beauty brand to watch out for is Glossier. Glossier has gained popularity for its approach to beauty and its range of innovative products. One standout product from Glossier is their Stretch Face Brush, which was designed with the flexibility of their foundation and concealer in mind. The brush’s unique bristle shape, inspired by gua sha massage tools, allows for easy application of blush along the cheekbones. Customers and beauty experts have praised the design of the handle, which provides better control over foundation.

Another emerging brand to keep an eye on is The Ordinary. Known for their affordable yet effective skincare products, The Ordinary has gained a loyal following. Their product range includes serums, moisturizers, and acids that target specific skin concerns. Customers have raved about the brand’s Niacinamide 10% + Zinc 1% serum for its ability to regulate sebum production and improve the appearance of blemishes. The Ordinary’s commitment to transparency and simplicity has resonated with buyers who are looking for easy and affordable skincare solutions.

Here are a few more emerging beauty brands that are making waves:

These brands are known for their unique formulas and innovative products, and they are definitely worth checking out if you’re looking to try something new.

Best In Beauty

One of the current trends in the beauty industry is the rise of clean beauty. Consumers are seeking out natural and organic ingredients in their skincare and makeup products. Brands like Drunk Elephant and Herbivore Botanicals have gained popularity for their commitment to clean beauty. Additionally, there have been advancements in skincare technology, with the introduction of new ingredients like retinol alternatives and peptides.

K-beauty and J-beauty have also become major influences in the beauty industry. Korean and Japanese skincare and makeup products have gained a reputation for their quality and effectiveness. Brands like Laneige and Shiseido have become cult favorites, known for their hydrating and brightening products.

Here are some other beauty industry trends and innovations to keep an eye on:

  • CBD-infused skincare and beauty products
  • Sustainable packaging and eco-friendly beauty brands
  • Customizable skincare and makeup products
  • Virtual try-on tools for makeup

These trends and innovations are shaping the future of the beauty industry and offering customers exciting new options to enhance their beauty routines.

Beauty Product Reviews and Recommendations

When it comes to skincare reviews, one much loved product is the CeraVe Moisturizing Cream. This moisturizer is loved by customers for its hydrating and non-greasy formula. Many users have reported improvements in their skin’s moisture levels and overall texture after adding this product into their skincare routine. Dermatologists also recommend CeraVe Moisturizing Cream for its gentle and effective ingredients, such as ceramides and hyaluronic acid.

In the makeup category, the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation has received rave reviews. This foundation is known for its wide shade range for a diverse range of skin tones. Customers have praised its long-lasting, matte finish, and its ability to provide medium to full coverage without feeling heavy on the skin. It’s a top choice for those looking for a foundation that stays put throughout the day.

Here are a few more high-review beauty products:

Anastasia Beverly Hills – Brow Wiz – Medium Brown
  • Perfect tool for outlining brows and adding precise detail
  • The fine-tipped pencil mimics the look of brow hair with detail and precision
  • Formula features the perfect blend of wax and color that delivers high payoff
  • Adds natural-looking texture to brows
  • Available in a wide range of 10 shades that offer universal shade-matching options
Anastasia Beverly Hills – Brow Wiz – Medium Brown
  • Perfect tool for outlining brows and adding precise detail
  • The fine-tipped pencil mimics the look of brow hair with detail and precision
  • Formula features the perfect blend of wax and color that delivers high payoff
  • Adds natural-looking texture to brows
  • Available in a wide range of 10 shades that offer universal shade-matching options
IT Cosmetics Your Skin But Better CC+ Cream, Light (W) – Color Correcting Cream, Full-Coverage Foundation, Hydrating Serum & SPF 50+ Sunscreen – Natural Finish – 1.08 fl oz
  • AWARD-WINNING CC+ CREAM – Your Skin But Better CC+ Cream works beautifully as your full-coverage foundation, hydrating serum and SPF 50+ mineral sunscreen. And it’s now the #1 Prestige SPF Foundation in the U.S.!
  • INSTANT COMPLEXION PERFECTION – This full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness, dark circles under eyes & large pores—all while giving you a luminous, supple, flawless-looking complexion.
  • MULTITASKING BEAUTY MIRACLE – Our all-in-one makeup provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won’t crease or crack.
  • SKIN-LOVING INGREDIENTS – Your Skin But Better CC+ Cream is formulated with hyaluronic acid, niacinamide, vitamin E, and physical SPF 50+ to protect skin by deflecting UV rays.
  • IT REALLY WORKS – IT Cosmetics now offers a range of options for SPF ingredients, both physical and clear. To be able to extend our shade range, we worked with plastic surgeons and dermatologists to introduce clear SPF 50+ in our new deepest shades.

These products have gained a loyal following and have been praised by beauty enthusiasts and experts alike for their quality and performance.

If you don’t mind splurging, check out Dream Makeup

Influential Beauty: Influencers and Their Recommendations

Desi Perkins is a renowned figure in the beauty and lifestyle realm. As a beauty influencer and vlogger, she has captivated a vast audience with her expertise and engaging content. With a distinctive style, Desi has amassed a significant following on platforms like Instagram and YouTube. Understandably, approachable tutorials and genuine persona have earned her admiration from makeup lovers worldwide. Beyond makeup, Desi also shares glimpses of her life, adventures, and personal style, making her a relatable and inspiring personality for her followers.

Jaclyn Hill stands out as an immensely successful beauty vlogger and a prominent makeup influencer, having educated millions on mastering the art of makeup application. Her influence is evident with an impressive following of 6.3 million on Instagram and a subscriber base of 5.84 million on YouTube. Glamour’s report affirms that anything Jaclyn Hill endorses quickly flies off the shelves, showcasing her significant impact in the beauty industry.

Social media has played a significant role in promoting these beauty trends, with influencers and beauty enthusiasts sharing their favorite K-beauty and J-beauty products and routines.

Changing Beauty Standards Throughout History

Beauty standards have evolved significantly throughout history and vary across different cultures and time periods. In ancient Greece, for example, a small waist and symmetrical facial features were considered desirable traits in women. In contrast, Renaissance art celebrated fuller figures, emphasizing curves and voluptuousness.

Today, there is a growing movement towards embracing diversity and inclusivity in beauty standards. Society is recognizing that beauty comes in all shapes, sizes, and colors. The body positivity movement, for instance, encourages people to love and accept themselves regardless of societal beauty standards. It promotes the idea that beauty is subjective and personal, and that everyone deserves to feel confident and comfortable in their own skin.

best in beauty vogue

Loving Yourself and Others Beyond Physical Appearance

In the beauty industry, there is a growing emphasis on self-love and acceptance. It is important to love and accept ourselves beyond our physical appearance. When we focus on inner beauty and build a strong sense of self-worth, we enhance our mental well-being and overall happiness.

Here are some practices that can help promote self-love and acceptance:

  • Practice gratitude and positive affirmations
  • Celebrate your achievements and strengths
  • Engage in self-care activities that bring joy and relaxation
  • Surround yourself with positive influences and supportive people
  • Challenge negative self-talk and replace it with self-compassion

Loving ourselves and others beyond physical appearance allows us to form genuine and meaningful connections. It enables us to appreciate the unique qualities and strengths that each individual possesses. By valuing inner beauty, we create a more inclusive and compassionate society!

Last update on 2024-07-24 / Affiliate links / Images from Amazon Product Advertising API



I started Social Kelli as more of a journal than a blog and realized that it could also speak to other women like me leading normal yet unique lives. Women like me, who are not celebrities but are creative, intentional, mature yet experimental, constantly evolving, (over)thoughtful, engaged where they want to be, decidedly disconnected from the noise and of course, purposely comfortable with who they are…